One of my great pleasures over my career has been to attend university sporting events. It started in 1968 with my going to University of Waterloo football games (and an ill-fated road trip to Western and the “Ceeps”) and was followed by Waterloo basketball and hockey. The engineers had adopted the hockey team and we would fill the Waterloo arena and have a great time. My real love though was Waterloo basketball. What a great spectacle it was. Waterloo was good in those days but so was Western and especially the University of Windsor.
The University of Waterloo had just opened their state of the art Physical Activities Complex in 1968 and the place was often packed for basketball. Basketball fans remember the 70s as the halcyon days for their sport. My girl friend went to the University of Toronto and we would frequently attend football games at Varsity Stadium. It was common for the U of T to draw over 10,000 fans to home games and Varsity Stadium was also host to the Vanier Cup which would attract greater than 20,000 people.
I went to graduate school in Southern California and a professor of mine would frequently give me tickets to USC football games. I also had the good fortune of seeing Bill Walton play basketball at UCLA and saw the 1974 Rose Bowl game. Of course these games would have an order of magnitude more fans than I saw at games in Canada.
My first teaching job was at Michigan State University. I had season tickets to basketball, football and hockey games and really enjoyed having a real rooting interest in the Spartans. MSU won the NCAA basketball championship in 1979 (with Magic Johnson at point guard) and the entire school rejoiced. I’m sure that the university also benefited through its increased media exposure and increased donations. Beating the University of Michigan in any sport gives one bragging rights for the year and is taken very seriously! On the other hand, In five years at MSU I never taught a major athlete. Of course I was a professor of chemical engineering and few athletes were encouraged to even consider taking engineering.
I arrived at McMaster in January of 1982 and probably saw my first basketball game in that month. I have been a Marauder fan ever since and have attended a countless number of games. Unlike my experience at MSU though, I have taught several varsity athletes at McMaster. I have gotten to know all of our coaches and really consider them to be a part of our student affairs team here. Five years ago I was promoted to Associate Vice President (Student Affairs) and now have direct administrative responsibility for Athletics and Recreation. I try to support our athletic program in any way that I can for reasons which I’ll explain below.
The past week will shed some light on my commitment. A week ago Saturday I attended a home football game where I met with several recruits and their parents. The next day was our athletics Hall of Fame Brunch followed by hockey (my own game actually) and then back to a swim meet. Swim meets are great. Several races in a short time period with tremendous team support for the swimmers in the race. Last Friday was our first home men’s basketball game followed by a “Meet The Team” reception where I was introduced to the team and their parents. Saturday was an exciting road football game and then Saturday night I attended our Men’s Volleyball home opener. There is always a lot going on. A good summary is available at: http://www-athrec.mcmaster.ca/athletics/index.htm
Why this commitment to university athletics? It’s because in Canada, student athletes truly are student athletes. For the most part they attend class and succeed or fail like any other student but with the added burden of practicing and then representing the university – sometimes on the national stage. The majority of media references to McMaster come through our involvement in athletics. In addition, research shows that students who are more engaged with university will report greater success and are more likely to recommend their university to others. In other words – the university benefits all the way around. I know that when Wilfrid Laurier University won the Vanier cup for example, there was a palpable increase in school spirit. All students were very proud of their school and I’m sure that if they were asked Q# 14 on the NSSE Survey:
If you could start over again, would you go to the same institution you are now attending?
- Definitely yes
- Probably yes
- Probably no
- Definitely no
Students would undoubtedly respond Definitely Yes!
Of course it helps if your athletic programs are good. You don’t have to win national championships but fans expect your teams to be competitive. That is getting harder and harder to do in all sports. Ontario universities are now able to athletic financial awards (AFAs) to both entering and continuing student athletes. Although limited to a maximum of $3500 per year (maximum of tuition plus fees in the rest of the country) these awards can make a difference when recruiting student-athletes. In the past, when Ontario universities didn’t offer the awards, it was very common to lose athletes to universities in the west or east. Of course the truly elite athlete can still get a “full ride” to a Division I school in the U.S. which is very difficult to compete with. Nonetheless with many students heading south, not getting everything they thought they would and then returning to Canada, AFAs are providing a reasonable incentive.
The problem universities are now facing is how to pay for the awards. McMaster is typical in this regard. We have sport camps in the summer as well as golf tournaments and gala dinners. In fact the gala dinner to benefit the women’s and men’s basketball teams will be held on November 6th. Some universities are diverting operating funds in this direction. I found this article in the Globe interesting, particularly the first sentence: “If you want to win in Canadian university football these days, Mount Allison University athletic director Jack Drover says, money talks. And, more and more, it’s saying something every weekend on the field”. Yes indeed, money talks but where will it come from because at the same time as financial awards are coming on-line so is the need for new facilities. McMaster University students have put there money where there mouth is in this area especially having contributed $20 million towards the university’s new David Braley Athletic Centre. The university is also investing more than $20 million in the new Ronald V. Joyce Stadium.
Even the President sings the Blues
One of the big problems with the increased investment in athletics and facilities is managing expectations. At McMaster we are making large investments in both but we are not alone. All of our major competitors are doing the same thing. Queen’s University, for example is planning on investing more than$200 million in building projects on its campus including the Queen’s Centre and Fields and Stadium project. The University of Windsor has a new stadium, Western has a relatively new stadium (with brand new artificial turf) and Wilfrid Laurier invested more than $4 million in a stadium renovation. The saddest story though must surely be the University of Toronto Blues whose storied football programme recently set the Canadian record for futility. Even the President sings the Blues but the problem at the U of T is probably with the administration itself. Years of neglect of the football programme cannot be overcome by simply building a new stadium. And it’s not simply a matter of the U of T having exceptionally high admission standards. I think that if the President takes an interest in the football programme and ensures that the team has the resources it will be successful. The James Mirtle article in the Globe cited earlier shows that increased resources can make a difference. There are a tremendous number of good athletes in the GTA and all of U of T’s competitors (in particular Laurier, Western and McMaster) are recruiting them to their winning programmes. A couple of years ago the U of T hired Mike Katz to be its basketball coach. The team made an almost instant turn around and now gives us all that we can handle. Even though a football team has a much greater number of players, it is possible to turn a team around. McMaster did it when we hired Greg Marshall in 1997 and the U of T with its tradition can surely do it as well.
Posted by macdrphil
Posted by macdrphil
Posted by macdrphil